关头词的挑选对SEO网站优化重要性不问可知。胜利的关头词挑选能够使 SEO使命事半功倍,而过错的挑选关头词能够带来灾难性的效果。下 面,就若何挑选网站制作合适的关头词,总结了以下三点。
Keyword selection for SEO website optimization importance is self-evident. The success of the keyword selection may make SEO work easier, and the choice of keywords error may lead to disastrous results. Under the surface, how to choose the right keywords website production, summed up the following three points.
一、从用户角度斟酌。引荐浏览:做好用户体验 网站优化胜利 就近在咫尺
Consider from the user's point of view. Recommended reading: do the user experience of Web site optimization success will be close by.
关头词的挑选最隐讳想虽然。这是SEOer最等闲犯的弊端。因为 对行业及产品很熟习,以是在关头词的挑选上,网站主或经常想当 然觉得用户也会挑选一样的关头词。实际证明,这类想虽然是有很 大误差的。
Keyword selection is the most taboo most probably it did not actually happen. This is the most easy to make SEOer. Due to the very familiar to the industry and product, so in the choice of keywords, website owners or tend to naturally think users will choose the same keywords. In fact, this most probably it did not actually happen is a very large deviation.
二、关头词不克不及太长、不克不及太广泛。
另有一些SEOer以公司名作为关头词,这类关头词起首过于冗杂 而且毫无价值。同时,关头词太广泛,也是老手常犯的过错。比如
,查询了这个词的百度指数是558.因为行业偏僻,这个词在行业关 键词中曾算比力热的了,做上去难度不是很大。但我们从用户角 度动身,这个词过于广泛,我们不晓得用户试想查询的信息。是以
,可以也许料想,这个词的转化率极低,价值不是很大。
三、综合斟酌协作度和搜索次数。
Considering the degree of competition and the number of search.
经由历程百度指数(甚么是百度指数)或关头词东西,我们可以也许量化 体会用户搜索景象。但我们在挑选关头词时,还应斟酌关头词协作 度。视察协作敌手对该关头词的存眷度,综合搜索量,
品牌做网站公司,制定出最 合适我们优化的关头词。而关头词协作度可以也许从以下两个目的大抵 看出:
Through Baidu Index (what is Baidu Index) or keyword tools, we can quantify the understanding of user search. But we in the choice of keywords, also should consider the keywords competition degree. Competition for the attention of the keywords, search volume, to develop the most suitable for the optimization of keywords. While the keywords competition degree can be seen roughly from the following two indicators:
1、 从搜索效果右下角前去的网页数,可以也许大抵衡量某关头词 的协作度。
The number of webpage search results from the lower right corner of the returned, the degree of competition can be roughly measured a keyword.
2、 视察某关头词的竞价状态,假设搜索效果首页前10位都是 竞价推行的网站,不可思议该关头词的协作度。假设有条件也可申 请百度、推行账号,视察该关头词的百度或发起的最低价钱,这也 是经常使用的方式。
Observation of a keyword bidding situation, if the search results page before 10 is for the promotion of the website, one can imagine the keywords competition degree. If the conditions can also apply, Baidu promotion account, the lowest price of the keyword Baidu or suggestion, this also is the commonly used method.
有了上述的搜索次数和关头词协作度,我们可以也许大抵的较量争论某 关头词效能。公式:搜索次数/协作度。协作度可以也许是搜索效果前去 网页数、或是竞价价钱,发起仅挑选其中之一作为协作度目的,确 保效果正确性。剩下的就是挑选效能最高的2-3个词作为目的关头词。
With the above search times and keywords competition degree, we may roughly a keyword effectiveness calculation. Formula: the number of search / competition. The degree of competition can be return search results webpage, or bidding price, suggested that only choose one of them as the competition index, ensure the accuracy. The rest is 2-3 word the highest efficiency as the target keywords.
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